Can we learn lessons from this experience? Obviously people talk about marketing and the marketing for Belfast Girl was all over the social media as well as in the listings of places like Time Out, the Stage and the Guardian not to mention the distribution of fliers and posters. We clearly cannot hound our friends and professional colleagues into seeing our shows (although such friends and colleagues are more than keen for us to support their shows and projects) so what is the answer?
As far as developing new work is concerned I think London is dead in a ditch. Very few people give a fuck. Venues are only interested in getting their money and friends and colleagues are weary of trekking out to god knows where to see god knows what. Doing new work on the fringe now is akin to vanity publishing, pandering to self indulgent egos of no interest to anyone.
And the future? Let us try and and get back to Joan Littlewood's Stratford East and Dan Crawford's Kings Head not to mention Syd Golder's Elephant theatre. Then serious and new theatre will have a place on the London landcape. Until then we have to keep on keeping on.